Britain´s nicest asshole.

26-year-old Luke Cameron from Great Britain does a good deed every day for an entire year, and he says that the exercise has completely transformed his life. He made the vow when a close friend died from cancer last year, and since then, he has been doing at least one nice thing every single day. He estimates that he has spent close to $4,700 on good deeds in the past year.

“In a world of taking selfies with your besties and Instagramming pictures of your new handbag and Rolex watch, we forget to think about anyone else but ourselves. Our generation has forgotten to care about others, because we are too self-obsessed to even care what others are going through.”

Follow his journey on TheGoodDeedDiary.com, where he documents every good deed he does.

I used to think I was a nice guy. Then I read this. Thanks a lot asshole.